UPDATE | West Sixth Alters Logo as Lawsuit with Magic Hat is Settled


West Sixth

West Sixth’s altered logo appears on the bottom in contrast to its original logo and that of Magic Hat No. 9.

 

Lexington, KY – Lexington-based West Sixth Brewing Co. has altered its logo, removing an eight-pointed compass star on the same day it was announced it had resolved a lawsuit filed against it for trademark infringement by the makers of Magic Hat beer.

When reached via email to ask if the change in the logo was connected to the settlement, West Sixth co-founder Ben Self replied “no comment,” consistent with a joint statement from the beer companies release earlier in the day. The statement itself was to be the final public words from either company on the matter.

An eight-pointed star appears inside the nine in the Magic Hat logo, and a pound sign appears just to the right of the nine.

“The parties have mutually resolved the issues addressed in the lawsuit in a manner that eliminates potential confusion about product origin and resolves the lawsuit in a mutually acceptable way,” the joint statement from West Sixth and Magic Hat states.

The lawsuit, filed in late May asked for “West Sixth to account for and to pay over to Magic Hat all profits realized by West Sixth” for what the lawsuit stated was “irreparable harm” brought upon the company for the “confusingly and substantially similar” logos.

According to the lawsuit, Magic Hat’s #9 beer logo which was originally trade marked in 1995 and updated in 2007, was copied by West Sixth’s company logo which appears on its two canned beers and promotional materials.

“The parties have a mutual interest in assuring that consumers perceive their products as distinct,” the join statement reads.

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