Coke loses Pepsi challenge at Rupp

Lexington, Ky – G&J Pepsi-Cola Bottlers, Inc. of Cincinnati has signed a multi-year partnership agreement to become the official beverage provider with the Lexington Center Corporation, which includes Rupp Arena, the Lexington Convention Center, the Shops at Lexington Center, the Lexington Opera House and Triangle Park.

The agreement was announced jointly by Bill Owen, President and CEO of the Lexington Center, Lori Wagoner, G&J Corporate Vice President On-Premise Sales, and John Dougherty, Vice President and General Manager of G&J’s South Division.

According to Owen, “For the first time in 37 years, beginning January 2, Pepsi products will be served at all concession stands in Rupp Arena, Opera House and Convention Center events.  We’re looking forward to a long and fruitful partnership with G&J.

The decision means Pepsi will replace Coca-Cola which had been the Lexington Center’s beverage vendor since the facility opened in 1976.

Pepsi, Diet Pepsi, Sierra Mist and Aquafina will replace Coke, Diet Coke, Sprite and Dasani Water. Dr. Pepper will now be served in addition to the other brands at the concession stands on the East and West Concourses and Ale 8 (which is not a Pepsi product) will be available at main stands on the North and West concourses.

Mountain Dew, Diet Dew and Diet Dr. Pepper will also be available at various locations.

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