Three tips when entering into a joint venture


For any businessperson, the prospect of new business is always exciting. Sometimes, this enthusiasm results from the opportunity to work alongside another person or company in what’s commonly known as a joint venture. Whether it’s a manufacturer and a distributor or an event planner and a caterer, it frequently can make the most sense, and the most money, to join forces. But the enthusiasm of entering into a new business arrangement with a partner shouldn’t overshadow the importance of getting it right — that is, making sure the venture is memorialized in an enforceable contract. Knowing, at the outset, exactly what each new partner is responsible for and what each brings to the table is not only sound business planning; failing to adequately document the deal could nullify the whole arrangement. This could lead to lost profits and worse, costly litigation.

This is especially true in Kentucky. In a recent case concerning an insurance company and agent who attempted to enter into a joint venture, Spears v. Kentucky Insurance Agency, the Kentucky Court of Appeals found that the parties’ agreement establishing the venture was unenforceable because it failed to adequately specify all “material and essential terms” of the agreement. Even though a signed letter agreement contained broadly what each party was responsible for, it left for another day the negotiation of certain provisions. When the insurance company backed out of the venture, litigation ensued to determine whether the failure to finalize the terms in the initial agreement meant that an enforceable deal never had been reached.

More than 13 years — and no doubt substantial expense — later, the court found that the parties’ deal in Spears was no deal at all. By signing a contract that left certain matters unresolved, such as potential non-competition agreements, arbitration and exit possibilities, the parties had undermined their entire venture. The court also noted that this is more likely to happen to Kentucky contracts. Other states have more forgiving laws that would allow a court to consider a contract enforceable even if it does not contain all “material and essential” terms.

To avoid the parties’ fate in the Spears case, we recommend that Kentucky businesses entering into joint ventures remember these three tips:

Take a page from grammar school

The requirement that a contract contain all material and essential terms to be enforceable is really a requirement that a contract answer five questions we all learned long ago: who, what, when, where and how? A contract to enter into a joint venture should explain who, exactly, is involved and in what capacity; what the venture will include and what obligations are the parties agreeing to; when and for what duration the venture will last (and how it can be ended); where the venture will operate so that its footprint is understood; and at least to a certain extent, how the parties will contribute resources to achieve the venture’s goals. It may seem elementary, but reviewing a proposed agreement and seeing if it adequately answers these five questions can go a long way to ensure an agreement is enforceable.

Don’t “agree to agree” in the contract

Copyright 2014 Smiley Pete Publishing. All rights reserved.